Cover Story: Embracing a Different Publishing World
NS: What percentage of your total revenue is generated from print books? What about e-books?
Pfund: This is the veritable chase after a moving target. … We're chasing the print train downhill while chasing the online train up, and it's not easy to see how fast each is going, especially given the way in which the financial crisis has muddied some of these trends. At present, on the book side, we take in about $1 in online revenue for every $19 in print; but this will likely be obsolete by the time this publication goes to press. And that 1-to-19 ratio pertains only to books. If we add in our [other] online products, that online percentage is already well into the double digits.