Leading Book Publishers to Gather in NYC for Executive Summit on Digital Publishing
Book Business is excited to announce the newest addition to our events roster, the Book Business Live: Executive Summit on Digital Publishing. The summit is an invite-only gathering which will explore how publishers are reorienting their organizations around digital products and implementing new marketing strategies to better engage with their readership.
Hosted at The Union League in New York City on March 31st, the executive meeting will deliver valuable intelligence for an audience of C- and D-level publishing executives and offer ample networking opportunities in an intimate setting. Panelists from HarperCollins, Scribd, Pearson, Hachette, and more will take a deep dive into restructuring publishing organizations around new and emerging publishing technology, harnessing the strategic power of data analytics, and boosting discoverability and D2C marketing for a new era of bookselling.
Details on the day's content are below. For more information on attending Book Business Live: Executive Summit on Digital Publishing, please contact Matt Steinmetz at firstname.lastname@example.org.
Kicking off the event, the panel "Transforming Your Company for the New Era of Book Publishing" will provide a high-level discussion on how publishers must reorient their organizations for an increasingly digital age. Panelists will discuss new competencies required to create and market books digitally and provide insights into how leading publishers are retraining existing staff in digital book marketing, production, and distribution. Panelists include Phil Madans, executive director of digital publishing technology at Hachette; Clancy Marshall, VP of Core Platforms at Pearson; and moderator Joe Wikert, director of strategy & business development at Olive Software.
Keeping with the digital theme, the panel "Unlocking the Opportunities of Data Analytics," will explore how subscription models, direct-to-consumer sales channels, and digital publishing platforms are enabling more sophisticated data collection so that publishers can better market, sell, and develop books. Panelists Andrew Weinstein, VP of content acquisition at Scribd; Adam Silverman, senior director of digital business development at HarperCollins; and Brian O'Leary, principal at Magellan Media Partners, will discuss how leaders in the industry are collecting and analyzing data to inform strategy and boost revenue.
The day's closing panel will take a hard look at bookselling, specifically how online discoverability and direct sales are reshaping publishers' marketing strategies. "Bookselling Reinvented: How Boosting Discoverability, Experimenting with D2C, and Analytics-Based Marketing Can Drive Sales" will provide actionable advice that will help publishers increase sales in an increasingly crowded marketplace.