Corner Office: Aiming for Agility
Lerner Publishing Group President and Publisher Adam Lerner discusses the 50-year-old company’s efforts to keep pace with change.
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• How are you combating this strain? What role is digital publishing playing in your business model?
Lerner: … Most of our business is in the school library and institutional markets, which aren't changing quite as quickly as the consumer market. That's an advantage for us. … Digitally, in the school library market, it's still playing out what specific products are going to be wanted or purchased. But … as far as workflow and XML format, in creating a digital workflow so we can create print and digital products simultaneously, we know we have to transition to that kind of workflow, for one. And to also install a content management system to allow us to really leverage our content as assets.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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