Books have a power, for many of us, unparalleled by television or movies. We grow strangely attached to the characters. I recently finished reading “Water for Elephants” and didn’t want the story to end. I wanted friends to read it, to share the experience. And I definitely want to read another book by Sara Gruen. Fortunately, the publisher was smart enough to tell me what other books she has written.
Amazon takes the role of consumer “guide” a step further. It tells you what others who bought “Water for Elephants” also bought, and what other books you might like. This is the role publishers need to take with their content and their authors. Or, in Cader’s words, “Leverage the damn book.”