Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
2 Comments
Comments
The book, he said, “is the [most] meaningful place for you to have meaningful interaction with your readers. … When I finish a book, I want to know what to do next … . Can I write the author? … Is there a club? If there’s a Web site, don’t just give me a URL, tell me what’s good there.”
Cader also noted a problem with widgets: They mimic the traditional book format by including blank pages, such as between the cover and the copyright page. Clicking past blank pages does not engage consumers in the content. “You don’t need to conform to a [traditional] book format in electronic form,” he said. “We don’t think about the world in the way [consumers] think about it.”
2 Comments
View Comments
Related Content
Comments