LibreDigital and Mediamorph Announce Strategic Partnership
(Press Release) New York, NY—At the Digital Book World Conference & Expo, LibreDigital, Inc., the leading provider of digital marketing and distribution technology for publishers, and Mediamorph, Inc., the global leading provider of cross-platform media tracking and business management services, today announced a strategic partnership to enable book publishers to more effectively manage their digital business and monetization of digital products.
"We are very pleased to be partnering with LibreDigital," said Michael Sid, CEO and Co-Founder of Mediamorph, Inc. "As the e-book distributor for 7 of the top 10 U.S. trade publishers, they have a uniquely strategic role connecting publishers and marketplaces in the e-book market, and are a natural partner to create the industry standard for market analytics and management tools."
LibreDigital Business Intelligence will help the world's top publishers schedule, track,
analyze and measure the secure distribution and sales of their works across various
formats, channels and pricing models. LibreDigital and Mediamorph's powerful solutions and services will enable publishers to manage, execute, enforce and measure critical business decisions - essential capabilities as they face rapid change and complex challenges in support of the growing digital business. For example, by aggregating sales and performance data across all e-book retail outlets, LibreDigital Business Intelligence will allow a publisher to assess the impact of pricing and business model changes and audit retail contract compliance. The product will be available in February 2011.
"Digital sales are transforming the book business much like digital distribution has
transformed the movie and music business," said Russell P. Reeder, President and CEO of LibreDigital. "By working with Mediamorph and the existing platform they've built to support the digital media, film and video market, we can immediately give publishers the comprehensive analytics and tools they need to grow and manage their digital business and utilize best-practices from other industries."