Lippincott's Metamorphosis
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"We saw how the market was changing in preparing and delivering content … moving away from print revisions to delivering content to different publishing channels in multiple formats," says Bryant, who was consulting for the company in mid-2003 when LWW decided on its pilot project.
LWW stores its content in XML in EMC Documentum's data repository and uses Arbortext's Epic Editor for editing the XML. The company is primarily a Windows environment, with some Macs used in the creative services departments.
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