Lippincott's Metamorphosis
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LWW reviewed the capabilities of three XML publishing systems for six months, and chose XyEnterprise's XML Professional Publisher (XPP) because of its WYSIWYG (what you see is what you get) interface and the ability to control XML data until the end of the publishing cycle. "We needed to be able to deliver content in smarter ways, and XML gives us the flexibility to deliver to our customers' needs," according to Bryant.
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