Little, Brown and Company Announces New Suspense Imprint’s Name and Launch List
Little, Brown and Company's new imprint devoted to publishing suspense fiction now has a name: Mulholland Books, taken from Mulholland Drive, a winding stretch of road in the Hollywood Hills. "Its hairpin turns, sharp cliff faces and breathtaking views of Los Angeles have long made it synonymous with drama and suspense," stated Little, Brown, a division of Hachette Book Group, in a press release announcing the name of the new imprint. "The mysteries of Mulholland have inspired countless novels, films and works of art, from the classic mysteries of Raymond Chandler and James M. Cain to the voices of James Ellroy, Michael Connelly, Michael Mann and David Lynch."
“There is an extraordinary body of suspense fiction being written today—writers are producing novels and stories whose goal is to entertain and surprise at all costs, from the first line," says Little, Brown Publisher Michael Pietsch. "Everyone at Little, Brown is excited to be taking part in the launch of Mulholland Books, an imprint whose goal is to single out these writers and publish them with an eye to community building and fresh marketing that has only become possible today.”
Mulholland Books will launch in the spring of 2011 with novels by L.A. prosecutor Marcia Clark and Lawrence Block, new novels by U.K. prizewinners Mark Billingham and Michael Robotham, a trilogy of novels by Marvel Comics writer Duane Swierczynski to be published over five months, a border thriller by Sebastian Rotella, and a trade paperback gathering of Daniel Woodrell’s legendary Bayou Trilogy of novels set in St. Bruno Parish, Louisiana. Future lists will include novels by Charlie Huston. The plan is for Mulholland to grow to 24 books a year, one hardcover and one paperback a month, by 2012, according to Little, Brown.
Mulholland Books is helmed by Editor John Schoenfelder, who joined Little, Brown in January, and Marketing Director Miriam Parker. Other Little, Brown editors also acquire for the imprint. "The goal of Mulholland Books is simple: to publish books you can’t stop reading. The promise of a Mulholland Book—whether a crime novel, thriller, police procedural, spy story, or even supernatural suspense—is that you’ll read it leaning forward, hungry for the next word," stated the publisher. "With a focus on online community building, Internet marketing and authentic connections among authors, readers, and publisher, Mulholland Books will be at the center of a web of suspense—unexpected, fresh and with a 21st-century approach to publishing. ... "