- Volume
- Velocity
- Variety
- Veracity
As publishers expand their digital business, the data points are growing, from social media to D-to-C sales analytics, and from distribution channel partners. What more data comes down to if handled properly, says Cuddy, is a better understanding of consumers and more relevant information to make better business decisions.
- Companies:
- Fox
- People Magazine
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.