London Book Fair Report: The Great Debate
For the fourth consecutive year The Great Debate was held at the London Book Fair. On Tuesday industry leaders from both sides of the pond debated this year's proposition: "It's all about size. Bigger is always better."
The debaters dissected whether only book industry giants could survive or prosper, as typified by the dominance of Amazon and Penguin Random House, or if small, agile, independents have a tactical advantage in the digital- and social-driven future of the industry.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.
