Lustrous Beacons Enchant Buyers
A New Approach to Holograms
If your prime concern is your book project's production schedule, Brian Monaghan, president of Chalfont, PA-based Interna-tional Holo-graphic Papers (IHP), says his company can turn out holograms "more than 400 times faster than any other holographic technology. "We have the only computer-to-plate (CTP) holograph system available," Monaghan explains. "We output digital Photoshop files directly to iScan ... for economical, highest-quality, large-format holographic images." This method ensures IHP's clients a scheduling edge. One of the products of which Monaghan speaks with pride is the O'Neil Inter-national holographic date book; on which you'll find a custom-designed hologram.
Thanks to this cover, IHP is (as of this writing) a finalist for the 2000 International Hologram Manu-facturers Association Award of Excellence. Although the process followed by IHP is vastly different from that of other hologram providers, prices are still within range for many publishers. Monaghan predicts that the cost of a typical 85-lb. text sheet, 28x40-inch custom hologram ranges from $.75 to $2 a sheet, depending on the size and quantity of the job.
The breakthroughs in the science of holograms can make it easy to overlook the pitfalls facing those who wish to make use of it. Apart from the potential environmental issues tied to throwing away non-satisfactory holograms, a number of problems may arise during production.
Frank McDermott, sales representative, Serigraph, which en-listed the help of Unifoil to provide covers for Scholastic, says project managers need to be aware of registration problems that often crop up during the embossing of holograms onto substrates. During the making of covers for Animorphs books, says Mc-Dermott, "We checked more frequently to be sure we're consistently printing in register." Instead of checking the typical one-in-500 covers, Serigraph employees proofed a cover at 200-piece increments.
According to Monaghan, "Holographic films and laminates can create difficulty in printing, flatness and press feeding, foil stamp ability and general converting. "Holographic paper," he adds, "is just that, paper. It prints, cuts, folds [just like other papers do.]" But no matter what technology you use, says Monaghan, holographic materials not only require the right climatic conditions, they must undergo careful checking before they go to press. "[If I were a book production manager,]," Monaghan in-structs, "I would want to see a prototype of what my hologram would look like."