Macmillan to Publish Web-Based Catalogs via Edelweiss Interactive Publisher Catalogs
(Press Release) Ann Arbor, Mich., April 20, 2010—Above the Treeline is pleased to announce that Macmillan has selected Edelweiss, Above the Treeline's interactive publisher catalog system, to publish selected frontlist catalogs on the web. Macmillan will pilot a number of key imprints for the fall 2010 selling season with an eye toward expanding to additional imprints in 2011. With the addition of Macmillan's frontlist titles, Edelweiss' web-based publisher catalogs will encompass more than 50,000 titles across 750 imprints from over 27 publishers.
Retailers, librarians, publicists, and other end users of publisher catalogs will be able to review a selection of Macmillan's Fall 2010 titles via Edelweiss by the end of April, including Henry Holt adult, Picador, St. Martin's Griffin and Roaring Brook Press catalogs.
"We are very excited to be working with Edelweiss to publish our first digital online catalogs. The Edelweiss platform is impressive; we like how robust and user-friendly it is. We are looking forward to working with John and his team to make our catalogs accessible 24/7, always up-to-date and available in an eco-friendly way," said Alison Lazarus, President of Sales for Macmillan.
"Macmillan represents some of the best publishing in the world today," said Treeline CEO John Rubin. "They have a long and distinguished history of excellence and we're very excited to have them join Edelweiss. I have no doubt that the many industry professionals who rely on Edelweiss will be equally excited to have access to Macmillan's digital catalogs."
Macmillan is a global publisher of books, magazines, textbooks, scientific information, and digital content and services. In the U.S., the group includes Farrar, Straus & Giroux; Henry Holt; St. Martin's Press; Tor Books; Picador; Macmillan Audio; Bedford St. Martin's; W.H. Freeman; Worth Publishers; i-clicker; Hayden-McNeil; Palgrave Macmillan; and Scientific American Magazine.
Macmillan is a subsidiary of Verlagsgruppe Georg von Holtzbrinck, GMbH, a global media company based in Stuttgart, Germany.