Press Release: Macmillan Publishers Launches Innovative Marketing Dashboard
About Macmillan
Macmillan Publishers is a global trade book publishing company with prominent imprints around the world. Macmillan publishes a broad range of award-winning books for children and adults in all categories and formats.
U.S. publishers include Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children's Publishing Group, Picador, St. Martin's Press, and Tor Books. In the UK, Australia, India, and South Africa, Macmillan publishes under the Pan Macmillan name. The German company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer and Witsch, Rowohlt, and Droemer Knaur.
Macmillan Publishers is a division of the Holtzbrinck Publishing Group, a large family-owned media company headquartered in Stuttgart, Germany.
About Next Big Sound
Launched in 2009, Next Big Sound is a leading provider of online analytics and insights.
Next Big Sound measures daily consumption and purchase decisions around the globe, gathering social and transactional data into one centralized platform. From Facebook page likes to sales, Next Big Sound combines promotional activities with additional context to help creative businesses make data-driven and informed decisions in the digital era.
The music version of the platform is used by thousands of individual bands and managers as well as the biggest labels, distributors, and brands in the world on a daily basis. With this new venture, Next Big Sound is taking its first step toward bringing the same value and analytical insights to the book publishing industry.
Next Big Sound has raised $7.5m in venture capital and is based in New York City.
