Macmillan Publishing Solutions Forms Partnership With DNAML’s eBooks

Australia-based DNAML’s DNL eBooks and Macmillan Publishing Solutions’ (MPS) Global Reader have joined forces in an effort to accelerate publisher adoption of the DNL eBook format (.dnl) and the Global Reader mobile format.

The companies are encouraging publishers to submit either a PDF or XML file (preferably .epub) to MPS, which will then produce a bundle of products at a special price that will include immediate access to both the DNL eBook and Global Reader sales platforms. DNAML has over 110 million DNL readers currently active on laptops and computers worldwide, while Global Reader is on 80 mobile carriers in over 160 countries and potentially can be accessed by over 3.3 billion mobile handsets around the globe.

“Macmillan Publishing Solutions has been providing high-quality conversion work to DNAML. Working with the MPS team on market penetration is a natural progression of our relationship, as DNL eBooks and Global Reader complement each other so very well,” says Adam Schmidt, CEO of DNAML.

“We feel the DNL eBook solution is a great solution for publishers to quickly get their books to market in a high-quality e-book format—one that can take advantage of all the multimedia capabilities e-books can give, while not sacrificing security and control,” says Bob Kasher, director of sales for MPS Mobile and MPS New Media Division. “Working with both mobile and .dnl formats as outputs also ensures that we can provide publishers with a high-quality, consistent, yet inexpensive .epub product they can use elsewhere.”

According to the companies, this partnership helps publishers enter the e-book market for minimal cost and maximum market accessibility.