Macmillan to Sell E-books Through Diesel eBook Store
Through this partnership, Diesel will store Macmillan's digital titles on its own servers and provide fulfillment and encryption on orders through Adobe Content Server 4—up to this point, Diesel used a variety of third-party e-book distributors for encryption and fulfillment. A new proprietary PubDesk interface, through which Macmillan can access its inventory, run reports and modify its metadata, has been created and will launch shortly.
The Diesel eBook Store originally launched in December 2004. In December 2010, it launched a new e-book retailing platform that includes features such as a "Deal of the Day," social networking, video integration, access to more than 2 million free e-books via partnerships with Google and Smashwords, and an improved search engine.