Making CTP A Reality
BTM: So there's no halfway approach.
Calvano: It has to be looked at as the big picture, and not just "a piece of our business is going to go computer-to-plate and they are going to deal with it." It's not only in the front end, it also benefits the back end. It gets the product to the bookstore. And it's a global picture, teaming with your vendors. Without edit and manufacturing getting together to solve the challenges, it's not going to happen. It won't work.
BTM: So the fact that you make the decision to go computer to plate becomes almost a communication tool in itself--vendors and everyone in your company knows what the plan is.
Calvano: In the past, publisher and printer could operate fairly independently of one another; sometimes it was an us-and-them situation. That attitude won't lead to success in computer to plate.
BTM: Computer-to-plate does seem to require a commitment to a specific vendor, at least to get started. Is that always necessary? In contrast, film is kind of plug and play. Or maybe it's not--tell me what you think.
Calvano: Hopefully, someone who is considering going computer-to-plate will be committing with a current printer who decides to go computer to plate, and will not have to switch vendors and develop a new relationship.
But theoretically, they could start without a printer selected, and choose a supplier at the end and say, "Go computer to plate." But without a printer you do not reap the benefits of technical knowledge regarding the CTP system during your file preparation. You are going to get your best information from the printer that owns the CTP system.
BTM: If a book publisher has been sending film to three or four printers routinely, making a commitment to go CTP might be little harder, don't you think?