Gene Therapy: Climbing Aboard the E-book Bandwagon
Since you are probably already creating PDF versions of your books to send to your printer and for online browsing and search, it is not difficult to launch an e-book program. The following steps need to be coordinated:
1. Choose the lists and/or titles (with input from your editorial, marketing and sales departments) you believe would qualify for e-book distribution by virtue of content and format.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.