Gene Therapy: Climbing Aboard the E-book Bandwagon
2. Identify channels through which you could market your e-book editions—such as the library market (Questia, NetLibrary), online retail (Amazon, Fictionwise, Cyberread) and the educational market (VitalSource, Ebrary).
3. Select formats/platforms in which you would like to make e-books available (Kindle, Sony, .epub, PDF/Adobe, Mobipocket, Microsoft.lit/Reader).
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.