Making Textbooks Less Expensive and More Relevant
DynamicBooks' Clancy Marshall on How the New Company May Change the Textbook Market
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The Feb. 22 announcement of DynamicBooks' formation indicated that not only could students buy cheaper textbooks in whichever channel they preferred, but that the content could be updated almost in real time. For instance, the chemical element Copernicium, which was named in February, already is included in DynamicBooks' textbooks. Previously, the process of including chemical element 112 in textbooks may have taken years.
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- Companies:
- Macmillan Publishing Solutions
- People:
- Clancy Marshall
E
T
Heather Fletcher
Author's page
Heather Fletcher is senior content editor with Target Marketing.
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