Managing a World of Content
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How will you get it&emdash;assign it to on-staff writers or illustrators? Derive it from previous products? Gather from a third party?
Should a new technology be incorporated, like a hot new kind of image or animation? How much value will it really add?
What is the audience? Is it entertainment? How-to? Education? A blend?
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- Companies:
- IBM Corporation
- World Book
- People:
- Nelson Mandela
- Ross
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