‘The Green Book’ Uses Celebs, Tips to Appeal to the Public
Marketing campaign leverages A-listers’ insights and practical tips in an everyday guide to saving the planet.
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The publisher—Three Rivers Press, a trade paperback imprint of Random House Inc. subsidiary Crown Publishing Group—is backing up the book’s message with a significant contribution of its own: The book is the imprint’s first whose paper and cover stock are 100-percent recycled. In fact, its acquisition came, in part, says Assistant Editor Mary Choteborsky, as a result of Random House’s commitment in May 2006 to a tenfold increase in the use of recycled paper by 2010. Further, the publisher is donating a portion of the book’s proceeds to The Green Book Foundation in support of environmental causes and nonprofit organizations.
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- Companies:
- Crown
- Random House Inc.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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