‘The Green Book’ Uses Celebs, Tips to Appeal to the Public
Marketing campaign leverages A-listers’ insights and practical tips in an everyday guide to saving the planet.
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Backed with star power
This isn’t the first book of tips on saving the planet to hit bookstores, but what sets it apart is the star power in its pages. “The Green Book” contains contributions from an impressive number of A-listers, including Jennifer Aniston, Tyra Banks, Ellen DeGeneres, Will Ferrell, Robert Redford, Martha Stewart and Justin Timberlake. Their participation, Choteborsky acknowledges, makes the book unique.
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- Companies:
- Crown
- Random House Inc.
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Matt Steinmetz
Author's page
Matt Steinmetz is the publisher and brand director of Publishing Executive.
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