Launchpad: Tips for a Successful Book Launch
Marketing experts weigh in on how to get the most out of your next campaign.
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3. Arrange author talks.
In big cities like [Washington] D.C., Seattle and Chicago, we offer lectures in up to 2,000-seat auditoriums. These major events stand a better chance of attracting media and good crowds than smaller events. That sells books.
4. Consider cross-promotion.
We work with other renowned institutions like the Smithsonian, the National Aeronautics and Space Administration (NASA) and the National Oceanic and Atmospheric Administration on cross-promotion. For example, National Geographic is publishing a new atlas of the ocean, and this fall the Smithsonian opened its new ocean hall. So, it’s a good opportunity for cross-promotion.
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- Companies:
- Barnes & Noble
- Time Inc.
- YouTube
- People:
- Ruth Chamblee
Amanda Baltazar
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