Launchpad: Tips for a Successful Book Launch
Marketing experts weigh in on how to get the most out of your next campaign.
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5. Get online.
We greatly expanded our use of online advertising/promotion and have been using some fun new tools in addition to traditional methods. For example, we’ve used our vast archive of footage and still photography to create two types of video book trailers. For Web sites like YouTube, we go for viral activity with a softer sell that people might pass along. Online retailers get a more direct sell with information about the book.
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- Companies:
- Barnes & Noble
- Time Inc.
- YouTube
- People:
- Ruth Chamblee
Amanda Baltazar
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