Launchpad: Tips for a Successful Book Launch
21. Target your advertising.
Traditional print ads are expensive and don’t generate much of a return on the investment. Look for smaller niche publications that charge lower rates and target your book’s audience more specifically.
22. Do author tours on the cheap.
Try to fit in appearances at places where authors are going anyway. Family vacation to Disney World? Call months in advance and maybe the Orlando Barnes & Noble will let you stop in for a signing.
23. Subscribe to “Help a Reporter Out.”
I subscribe to Peter Shankman’s “Help a Reporter Out” mailing list (HelpAReporter.com). Twice a day, I get an e-mailed list of reporters looking for sources for stories. I scour the listings and look for ones that my authors can answer. Then I forward them to the authors and they write excellent pitches. Best of all, it’s free!
Amanda Baltazar is a freelance journalist in Washington state. She writes about publishing, food and the retail industry, and hails from the United Kingdom.