Lantern Books Exec ‘Cynically Optimistic’ About the Future
Martin Rowe, director of publishing for Lantern Books, offers a small, independent press’s view on marketing, online retailing, Google and more.
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Prior to co-founding New York-based Lantern Books with the company’s CEO and president, Gene Gollogly, Rowe held positions in distribution, research and promotions, as an author, and in a handful of other roles that even included a job in a bookstore. Today, Rowe directs his eight-year-old company—which has published approximately 140 titles—in a number of functions, not the least of which is its marketing and promotion initiatives. In this month’s “Marketing Interview,” he lends his perspective as an independent publisher on marketing in today’s rapidly changing publishing climate.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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