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To begin defining staffing requirements, the question a book publisher should be asking, according to Khazaei, is what is the scope of my site? For example, if e-commerce capabilities are added to an editorial site, it changes the level of site maintenance needed and the amount of people involved. The opposite is true, too. A Web site used only for marketing purposes only can be built simply with HTML, says Duffy Mazan, CEO of Electric Press, Reston, VA. "As soon as you start to offer catalogued books, rapid changes are on the way," he offers. "It's not a marketing effort anymore. If you offer editorial content, you have increased the need to change the site."
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