Mastering Mobile: Strategies for Optimizing & Monetizing Mobile Content
Strong mobile content requires more than formatting text for a smaller screen. Often, the content itself must change to engage readers in a way that makes sense for how and when they use their phones. While it's a difficult nut to crack , mobile is a platform that book publishers cannot ignore. More and more consumers are reading content, even long-form ebooks, on their mobile devices. In the following webinar, "Mastering Mobile: Strategies for Optimizing & Monetizing Mobile Content," mobile media experts explain how publishers can create compelling mobile content and better monetize that content. Book Business's sister publication Publishing Executive hosted this webinar. It is currently on demand and is free to watch for registered users. Register to watch here.
Mobile has proven to be tricky for publishers. Creating engaging content on small screens and developing ad experiences that benefit advertisers without being overly-intrusive are two big hurdles. Adding to these difficulties is the rise of ad blockers, which hinder publishers’ ability to monetize content on mobile devices.
But mobile can still be lucrative for publishers if they create mobile-friendly content and capitalize on integrated audience data. This webinar will explore how publishers can optimize content for mobile, use data to improve reader experiences, and develop new monetization models.
Attendees will learn:
- Trends and analysis on how readers engage with mobile content
- What kinds of metrics publishers should be analyzing to inform their mobile strategy
- The importance of connecting the data dots across platforms, including mobile apps, web, email, Google analytics, marketing automation, and more.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.