Meet the Adviser: Questions and Answers with Matty Goldberg of Perseus Books Group

What's the biggest challenge publishers face today in marketing themselves?

I think that really for the first time publishers are marketing their brands. Social media and direct sales have allowed publishers to interact directly with book consumers in ways that were never possible before. As far as the biggest challenges, one would be finding the people in-house, or bringing them in, who understand the new landscape where direct relationships between publishers and readers are now possible. Finding the resources to continue to promote books while promoting the imprint brand stretches already stretched resources.