Press Release: Peter McCarthy and Mike Shatzkin Announce New Digital Marketing Services for Publishers

April 7, 2014 - NEW YORK - Peter McCarthy and Mike Shatzkin have joined forces on a new venture, The Logical Marketing Agency, a digital marketing services-provider for publishers and authors. The company is offering a range of title- and author-optimization and research options at prices scaled to fit publishing budgets. The founders expect to provide solutions both for individual authors - mainly through a web portal - and for the largest companies.