Press Release: Peter McCarthy and Mike Shatzkin Announce New Digital Marketing Services for Publishers
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Peter McCarthy is among book publishing's leading digital marketers with nearly two decades of experience with The Reader's Catalog, The New York Review of Books, Penguin, and Random House, all of it at the cutting edge of nascent "web editorial," web development, digital publishing, eCommerce, marketing and distribution. At Random House his explicit charge was to invent new techniques for reaching readers, which enabled him to experiment with all the available data-mining technologies (McCarthy calls on over 125 different tools to do his work), to work with every conceivable type of book and audience, and to work with a world-class team and trading partners on a highly collaborative basis.
0 Comments
View Comments
- People:
- Peter McCarthy
- Shatzkin
- Places:
- New York
Related Content
Comments