Press Release: Peter McCarthy and Mike Shatzkin Announce New Digital Marketing Services for Publishers

The company officially launches today with a website that describes its offerings for publishers, authors, agents and brands. Shortly following the initial launch it will enable individual authors to engage Logical Marketing's services. The founders are focused on helping publishers, "traditionally published" authors and, as a natural extension, literary agencies, but also believe that, in time, the vast market of self-publishing authors will benefit from their services and prove to be a source of business as well.

Says McCarthy of self-publishing authors, "An author is an author and a book is a book. The techniques for identifying audiences do not change based on how one gets to market."

The first set of offerings include "foundational" and "comprehensive" reports for both titles and authors, as well as a "proposal quick-check" that reports on the digital marketing potential for a proposed project. In addition, the company has delivered a number of highly detailed customized reports on authors and brands. These projects are more extensive and expensive, depending on the extent of an author's online presence, and provide a "360-degree" assessment of an author or publishing brand. Other projects include executing paid media efforts on behalf of authors and brands.

In what the founders describe as their "beta period," Logical Marketing has done projects for many publishers, large and small and in the US and UK, several authors, and two of New York's most prominent literary agencies as well as influential niche agencies, over the past six months. Now, with the launch of the site, they are pursuing growth in earnest.

"When I was working for publishers, I looked in vain for a digital marketing agency that really understood books and presented offers that showed they understood publishers' budgets, goals, and concerns. Agencies are so commonplace and useful in other industries. But every agency I came across was not designed to serve our industry," says McCarthy. "Not having found it, it seemed a good idea to create it. That is The Logical Marketing Agency."