Press Release: Peter McCarthy and Mike Shatzkin Announce New Digital Marketing Services for Publishers

Shatzkin explains the story behind the start of Logical Marketing. "It becomes clear pretty quickly if you talk to him that Pete McCarthy just knows more about how to identify and efficiently reach audiences for books and how to establish an author's digital presence than anybody else you've ever met. I see my job as figuring out how to 'scale' him: how to get digital marketing jobs done under his direction with a relatively inexpensive staff. We have trained a small and talented staff pretty quickly and believe we can grow that number as fast as we have to in addition to developing proprietary tools to improve efficiency. We're pretty sure we can deliver best-of-breed digital marketing capabilities for lower costs than even the largest companies can for themselves. Publishing is an incredibly complex business - it is not the case that just any digital agency can properly serve it, neither from a cost nor an expertise perspective. We believe that we have both covered quite nicely."