McGraw-Hill Professional Adds 'Essentials' E-Books to Digital Offerings
McGraw-Hill Professional (MPH) has introduced Essentials, a line of e-books that now are available exclusively in the Amazon Kindle Store and the Barnes&Noble.com eBookstore.
"Designed specifically for time-pressed business professionals," according to the publisher, each Essentials e-book is an original work of approximately 50 to 100 pages in length. Written by MPH authors, Essentials titles will cover a variety of business topics.
"We are always exploring new ways to make our valuable content relevant and accessible to our customers around the world," says Philip Ruppel, MHP president. "The Essentials collection is another way for us to solve customer need by delivering information they need, when, where and in whatever format they need it."
Four Essentials titles currently are available in the Kindle Store, and three separate titles are available at BN.com. New Essentials titles will be released throughout the year to both retailers.
"We hear from Kindle readers that the portability of Kindle makes it ideal for travel or commuting," says Melissa Kirmayer, director, Kindle content, Amazon.com. "Essentials is a great way for our business readers to get relevant information on-the-go … ."