The Corner Office: A ‘Professional’ Approach to Multiformat Publishing
McGraw-Hill Professional President Philip Ruppel on how his company jumped on the digital bandwagon early and is now enjoying the ride.
Philip Ruppel and McGraw-Hill Professional (MHP)—the publishing company for which Ruppel serves as president—arrived early to the digital party, participating in many initial e-book launches, such as the Rocket eBook e-reader in 1998, and adapting MHP's internal structure for a print-digital integration years prior to the current e-explosion. Today, the company—which is part of The McGraw-Hill Cos. and includes four core publishing programs: McGraw-Hill Business, Medical, Technical and Education—offers more than 5,000 books in e-book format, has produced more than 120 mobile apps, and continues to experiment with new digital offerings.
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