The Corner Office: A ‘Professional’ Approach to Multiformat Publishing
McGraw-Hill Professional President Philip Ruppel on how his company jumped on the digital bandwagon early and is now enjoying the ride.
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For example, in April 2010, the publisher introduced a new line of e-books called Selected Essentials—50- to 100-page original works by MHP authors. Some Selected Essentials are sold exclusively through Amazon's Kindle Store, while other titles are exclusive to Barnes & Noble's Nook Store, with each retailer promoting its respective titles.
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