The Corner Office: A ‘Professional’ Approach to Multiformat Publishing
● How has MHP integrated print and digital in terms of the company's infrastructure?
Ruppel: [It] has been easier than I would have imagined. This is because we have been moving to a digital production platform for years. … Today, everything is handled in a digital environment, from manuscript delivery to online editing, page makeup and file delivery to the printer.
● In what area(s) will you be investing most heavily in 2011?
Ruppel: … We will continue to build our capabilities in the digital arena, whether in new product development or marketing or sales. It is still an emerging opportunity for all of us, but we know we need to be market leaders. And market leadership requires investment—in technology and in people. BB
Don't miss Philip Ruppel and an all-star panel of industry innovators at the "Executive Roundtable" keynote event during the Publishing Business Conference & Expo, April 4-6, 2011, in New York. Visit PublishingBusiness.com to register or for more information.