The Corner Office: A ‘Professional’ Approach to Multiformat Publishing
McGraw-Hill Professional President Philip Ruppel on how his company jumped on the digital bandwagon early and is now enjoying the ride.
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● What is your biggest challenge right now as president of a major publisher?
Philip Ruppel: The biggest challenge for me—and I imagine for other publishers as well—is the very rapid migration from print to digital. At McGraw-Hill, we foresaw this trend years before, so our systems, processes and content are very much adapted for the new digital world. But even so, the speed at which our customers are demanding information in digital format versus print format is dramatic. And that speed has broad implications for many parts of our business. The print book is not dead, but we need to be flexible enough to respond to new digital opportunities.
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