mediaIDEAS onPoint: Female-Male Adoption of E-reading Devices

This week's mediaIDEAS onPoint chart shows the gender of Amazon's Kindle and Apple's iPad owners. A recent survey conducted by The Nielsen Company found that 48% of Kindle owners were female compared to only 35% of iPad owners. The iPad owner is more often male then the Kindle owner. Is that your product's natural demographic?

Click on the link at left to see the chart. For more research, visit the mediaIDEAS website and blog.