Everything You Thought You Knew About Metadata…
Most people think about famous titles when they think about metadata. Like 50 Shades of Whatever. Perversely, metadata doesn't matter quite as much for books that feature the best metadata—new books and bestsellers. Readers are going to find those titles one way or another. But Pets and Heaven—What the Bible Says About Our Animal Friends could use some additional metadata to move up the "Pet Loss Grief" section of Amazon from its current position at No. 852,554 in books.
Thad McIlroy is an electronic publishing consultant, analyst and author, and principal of The Future of Publishing. Since 1988, Thad McIlroy has provided consulting services to publishing and media companies, printers, prepress shops, design and advertising agencies, as well as vendors serving the publishing industry.