Everything You Thought You Knew About Metadata…
Metadata won't turn a dog into a pony. But you don't publish dogs, do you? Metadata will make your very fine frontlist and backlist both findable and discoverable, and will give you the opportunity to market every title to its full readership potential. BB
Thad McIlroy is an electronic publishing analyst with The Future of Publishing, based in San Francisco and Vancouver, BC. He is the co-author with Renée Register of The Metadata Handbook (DataCurate, 2012)
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Thad McIlroy is an electronic publishing consultant, analyst and author, and principal of The Future of Publishing. Since 1988, Thad McIlroy has provided consulting services to publishing and media companies, printers, prepress shops, design and advertising agencies, as well as vendors serving the publishing industry.