Optimizing Your Web Presence
And he should know. Since the late 1980s, Jensen has helped spearhead the course the STM publishing world would take when it came to navigating the then-newly discovered neck of the publishing woods called the Internet by laying the groundwork for Web sites to offer books online.
For the past four years, Jensen, 48, has held dual roles with the National Academies as both its director of Web communications and its director of publishing technologies. The NAP, one of the first publishers to make content available on the Web for free in an open-access manner, starting in 1993, currently makes more than 3,600 books—close to 600,000 pages of content, according to Jensen—available free for visitors to fully browse and search. The group publishes more than 200 titles a year on a wide range of topics in science, engineering, and health.
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