Optimizing Your Web Presence
Michael Jensen, the director of Web communications and director of publishing technologies for The National Academies Press, talks about the continuing digital evolution of STM publishing and shares five insights for publishing management.
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The popular site—which Jensen initially helped redeveloped himself—now receives more than 1.5 million visitors a month and is one of the most highly ranked sites of its kind for several search engines. Computer-savvy information seekers can purchase content in book form, buy searchable downloads, or view and print individual pages for free. For about half of the publisher’s books, you can get the PDFs for free. For the other half, the PDFs are for sale.
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