Microsoft and Apple in Battle Over 'App Store' Trademark

While their customers may argue over whether it's better to be "a Mac" or "a PC" in a long-running series of TV commercials, Microsoft and Apple now are arguing over a trademark. According to an article on MobileMarketer.com, Microsoft has filed an objection to Apple's application to trademark the term "app store" for its exclusive use, claiming it is a generic term. If Microsoft is successful in derailing Apple's trademark application, "then anyone selling applications could call the virtual storefront an app store," the article stated.

To read the full MobileMarketer.com article, visit http://www.mobilemarketer.com/cms/news/legal-privacy/8782.html