Editor’s Note: Mobile: The Web 
All Over Again?

In 1996, 15 years ago, I spearheaded the launch of the website for the publication where I worked at the time, learning html (as an editor), coding copy myself, deciding not to put all of our print content online (it was a paid publication: subscription and newsstand), but most importantly, conceiving of products that tapped the Web's unique nature. We set up a discussion forum in 1997, events listings for shows, a clickable map that showed shows and galleries in each state. The forum was the most popular; in fact, we received so many comments every day, it became nearly impossible to moderate. Within two years, at most, our site traffic exceeded our print circulation by about 300 percent. Our ad revenue was significant.