Monday Musings: A Nook owner tiptoes onto the Kindle platform; Making money off comments
Well, the Huffington Post and parent company AOL may have just figured it out. A new "conversations" feature, written about today at paidContent.org, identifies and breaks out specific conversations from within the thousands of comments HuffPo articles generate, allowing visitors to read (and add to) conversation threads on a separate Web page. Huffington Post CTO John Pavley told paidContent that ads from AOL will be served alongside these conversations, allowing for targeting of highly-engaged readers.
Think about it: people on all sides of the Manti Te'o debate can have their unique predilections catered to! OK, maybe not the best example. But you get the point.
— James Sturdivant