Moody Publishers to Publish Web-Based Catalogs via Edelweiss Interactive Publisher Catalogs
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Retailers, librarians, publicists, and other end users of publisher catalogs will be able to review Moody's Fall 2010 titles via Edelweiss by March 2010.
Rhonda Elfstrand, Moody's Catalog/Creative Marketing Manager, emphasized the efficiency and effectiveness that Edelweiss brings to the sales process: "Moody Publishers is pleased to come online with Edelweiss. Not only will our sales team be able to customize suggestions to their buyers, but the buyers will have a much broader view of our product line, with the ability to drill down to a level most meaningful to them. It doesn't hurt that we are saving paper and watching the bottom line at the same time."
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