Multi-Channel Publishing: A Case Study
These uses of intelligent content and single-source publishing just scratch the surface of what is possible. The key is to make sure that the content your organization develops is well-structured and accessible in a content management system and, even more important, that you develop and follow a comprehensive content strategy.
Scott Abel is a content management strategist, owner of The Content Wrangler and lecturer at the University of California, Berkeley School of Information.
Richard L. Hamilton is founder and CEO of XML Press, which produces publications for technical communicators, managers, marketers, content strategists, and engineers.