An Exhibition of Optimism
Museum Publishing Weathers the Storm And rebounds in the post-9/11 world.
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“Certainly they’re interested in hearing about efficiencies, but at the end of the day, they won’t sacrifice their standards,” Fidler says.
Take, for instance Jared Brown and Anistatia Miller, the husband and wife team that handles publishing for New Orleans’ The Museum of the American Cocktail. They take advantage of printing technologies to run much smaller quantities than in the past, Brown notes, simply because print-on-demand allows them to run at a bare fraction of publishing’s old cost structure.
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Julie Sturgeon
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