Must-Read Interview: Insights on blog marketing for book publishers, social networking, e-newsletters and more

EXTRA: You recently did a webinar with Book Business Magazine discussing how Revell and Baker Publishing Group are utilizing webcasts not only for added content, but also as an added value to the sales force to help promote sales to book stores. What is the importance of a publisher using innovative techniques such as this?
BENNETT: These new techniques have helped in many ways. One way is in author retention and development. These new techniques that Revell has used over the past year impressed one of its top authors so much that it became one of the reasons for signing an exclusive multi-book contract with the division. He saw innovation in a company that’s been around for decades and was excited by the growth and potential.

Editor’s note: For more information on Baker Publishing Group, read the cover story, “Publishing to a Higher Power,” in the April issue of Book Business magazine. The story offers an inside look at Baker Publishing Group’s success in Christian publishing, including its current New York Times Best Seller, and how it remains cutting-edge after 68 years in business.