My Tablet Books Launches Illustrated E-Bookstore

(PRESS RELEASE) Louisville, Ky.—MyTabletBooks.com, a division of Four Colour Print Group, announces the first eBookstore dedicated to delivering premium quality illustrated eBooks to consumers, where publishers and authors can sell eBooks directly to the public, bypassing Amazon, Apple, Barnes & Noble, or Google.

While simple fiction and non-fiction books have proven their commercial viability on black and white e-readers like Amazon's Kindle, the market for full-color, heavily designed and illustrated books is still largely untested. Illustrated eBooks are more difficult and expensive to create, and when printed versions are carelessly converted to .ePub format, they lose much of their usability and appeal. MyTabletBooks.com was created specifically as the preferred website where buyers shop for illustrated eBooks, knowing they can depend on the quality of the product.

Four Colour Print Group carefully handles .ePub conversions of illustrated books from the publisher's print design files, making sure image data is captured and displayed at the optimal screen resolution, and that all image tagging, indexing, and anchoring gives the reader a positive experience, regardless of .ePub viewing device. Reformatting is handled during conversion when necessary. Four Colour has partnered with .ePub conversion specialists in India to keep the cost low, while securely managing all traffic and quality control from their prepress division FCI Digital in West Carrolton, Ohio.

While the iPad currently leads the market in sales of color tablets, the announcement of the lower priced Kindle Fire heats up the competition, along with Nook Color and Samsung Galaxy. As well, 25% of all eBooks are still viewed on Laptop PCs, such as the free eBook reader Adobe Digital Editions or a plug-in to the Mozilla Firefox web browser. To get around the challenges presented by the different capabilities and screen size of the various electronic devices, and to allow consumers to read eBooks in their preferred electronic format, MyTabletBooks.com offers buyers a selection of eBook formats to purchase. These include standard .epub, fixed layout .epub, .mobi, PDF, flash based PDF flip-books, and additional formats as they are developed.